Be Puppywise

If you're thinking about getting a dog there’s a lot to consider, which is why we’re encouraging people to Be Puppywise.

Thinking of getting a dog?

Leading experts urge the public to be ‘puppywise’ as quick decisions are enabling rogue breeders to thrive.*

(*Research carried out by The Kennel Club, 2024)

''4 in 10 owners unintentionally buy from a puppy farm''

Thousands each year buy puppies with minimal research or effort.

Before diving into puppy ownership, ensure you’re prepared?

FIND OUT HOW

Research before buying

It's essential to thoroughly investigate the health of your potential puppy's parents.

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Avoid puppy farmers

1 in 3 puppies found on social media are suspected to have originated from a puppy farm.

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Finding a good breeder

More than a quarter of puppy buyers admit they wouldn’t be able to spot a rogue breeder.

LEARN MORE

Find a puppy or a rescue dog

SEARCH HERE

''As a dog owner, your dog's health and well-being come first''

Your commitment to their care makes all the difference in their happiness and quality of life.


Discover the potential health issues specific to your dog's breed. For a limited time, save 20% on our breed-specific DNA testing packages with code BEPUPPYWISE. Simply apply the code at checkout to save.


Protect your dog with the UK's Number 1 pet insurer, with up to £25,000 cover for vet fees. We offer 5 weeks of free Kennel Club Pet Insurance, specially provided for kennel club registered litters and future puppy owners.

''A quarter of owners won’t travel more than an hour for their puppy''

This convenience-driven puppy buying behaviour is having dramatic consequences.

Case studies

Fynn's story

Read Rachel's heart-wrenching story of Fynn, a puppy she fell in love with despite warning signs of a puppy farm.

READ HERE
Otis's story

Read Katy's story of her cockapoo, Otis, who faced life-threatening health issues after coming from a suspected puppy farm.

READ HERE